As
a Restaurant Manager you know how Social Media has changed the way people get
to know your restaurant, how they behave at the table (photos first, then food)
and the way they interact with the brand once they have left. Foodies and
non-foodies are constantly posting reviews, photos and snaps about their
experience at your restaurant. As a student of the Coursera - Social Media
Marketing Specialization at Northwestern University, I have found two interesting
articles highlighting the importance of social media for restaurants.
In
the article What
Restaurants Need To Know About Social Media published on Total Food Service is presented an insightful
list of 8 top strategies that the Director of Sales at SocialXpand, Brian Weiss, recommends
for organizing social media campaigns in order to be successful in the digital
world. One of the keys to have success on social media is to “keep your ‘voice’
appropriate and consistent” and to show great pictures of your food.
Found in Black Tap NYC http://blacktapnyc.com/cookbook/
In
the article Restaurant
Marketing Secrets: The Shakes that Broke Instagram posted by Reserve in toast website, is revealed the power that
social media has and how it can benefit restaurants. Joe Isidori, the owner of
Black Tap Craft Burgers & Beer, tells his story on how “food-porn-worthy
shots – giant shakes with toppings…” help Isidori’s shakes went viral on
Instagram, reaching an average of 1,500 new followers a week!
Based
on these two articles and my experience as a social media consultant, here are
my three recommendations to consider when deciding to use social media for your
restaurant:
1.
Capture their attention: Publish interesting and engaging content and
gear it towards certain group, go after them and people will start talking
about your restaurant.
2. Post great pictures: Food photography has the power to work as a
recommendation and influences people to take action.
3. Listen
what your clients are saying: In
Social Media everyone has a voice and they will tell their audiences about their
experience at your restaurant. So, make sure people are happy about what you
are offering.
If
you follow this three actions it will help you to stand ahead of your
competition, while you are enjoying the free exposure, the word of mouth and the
social love from costumers visiting your restaurant.
My name is Ana MarÃa Bustos and I am currently a student of the Coursera
- Social Media Marketing Specialization at Northwestern University. I’m also a Social
Media Consultant for restaurants, with 5-year experience in Digital Agencies.
You can find me at Linkedin
or follow me on Twitter: @NanaBustova
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